Wednesday, January 9, 2013

Saving Magazines

I have always been a lover of magazines. At one point in time, I subscribed to a dozen of them, and right now I have six subscriptions. I'm aware that the internet has decimated the magazine industry, but I also know there are other people out there that still love opening their mailboxes to find the new issue of whatever they are subscribing to. This blog is not intended to bring back all the people who have abandoned their love of magazines, nor is it intended to bring in all those youngsters raised on the internet that have never experienced the joy of reading a magazine on the toilet. This blog is intended to give suggestions to the magazine companies to not further annoy the people who still currently love the forum.

1. Many of us love to fold our magazines in half to read them. For the first half of the magazine, it's easiest to fold the left side, and for the second half, it's easiest to fold the right side. Advertisers have taken note of this and have demanded advertising on the half that doesn't get folded, making it impossible for the reader to easily fold their magazines in half. Let's stop this, it's annoying.

2. Some advertisers have decided it is best for them to use really thick construction paper stock to print their ads. The only way around this for the reader is to tear out the whole page and throw it away. It is annoying, so let's stop this.

3. Some magazines have decided that shorter articles are what the reader wants, so they then decided that the way around this was to cut the articles up in a "choose your own adventure" style format: to continue reading, turn to page 87. This is annoying, so please just print the whole article and put it in one place.

4. I don't know a single person who still subscribes to a magazine through those little cardboard mailers that the magazine stuffs into their issues, so why do two or three of them fall out of each issue I receive and another two or three are attached to the inside? Why is my bathroom floor littered with these things? If magazines are looking for any way to cut costs, how about just ONE in each issue, located in the first page.

If these four easy suggestions are followed, I promise that I would be less annoyed when reading a magazine. I promise that most people who still read magazines will have a much more enjoyable experience, so please, listen to my words and get it done.

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